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Scale Your Adtech Business
Choosing the right provider is critical when building your own ad ecosystem. Read on to discover 5 experienced tips to scale your adtech business. Fundamentally, independent adtech is a knowledge economy where your success rests on your data expertise and deep understanding of traffic. However, adequate results are impossible without the right tools — platforms with optimization, reporting, and the wealth of integrations to connect to various partners.
There are different white label ad exchange solutions out there. Choosing the right provider is critical when building your own ad ecosystem. Often it is hard to tell if a platform is a solid offer that will promptly deliver results or a half-made solution that will require months of tweaking. Twelve years in building adtech SaaS products trained my eyes to separate the wheat from the chaff. To that end, I prepared five tips to keep in mind when shopping for a tech stack for your business.
Don’t juggle knives, use a swiss-army knife - It is true that different ad formats perform better on different platforms. Video and CTV, which recently got traction, perform poorly on the majority of platforms. Working with multiple platforms is sometimes unavoidable, but I would recommend that you leave one or two.
- formats (banner, video, audio, native, rich media)
- Channels (in-app, CTV, web desktop, and mobile)
- integrations (oRTB 2.4 and later, header bidding, vast tags VAST2VAST, VAST2RTB)
- Not required, but strongly recommended — SDK for iOS and Android
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/5-experience-based-tips-on-how-to-scale-your-adtech-business/
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